Types of Flags: Get Every Project Right with Your Client

Do you know how to approach the sale of a personalised flag? There are many types of flags depending on their intended use and their format.

Knowing them helps you offer the most suitable option to each client according to their needs. Below, we present the different flag options available to you as a distributor.

Types of Flags According to Their Use and Format

Institutional

When we talk about institutional flags, we refer to flags featuring designs related to national, international, regional or other official coats of arms or symbols linked to any geographical or official entity.

These flags are usually in higher demand among public institutions, town councils, schools and official organisations. They are most commonly found in horizontal formats, designed for different types of flagpoles: outdoor poles, office poles or wall-mounted poles.

Promotional

Promotional flags, on the other hand, meet a much broader demand in the market. Events, trade fairs or promotions are just a few examples of situations where these types of flags are suitable. The most common formats are vertical flags or fly banners (advertising banners) in teardrop, feather or even rectangular shapes. They are designed to capture attention and convey a message with different objectives: promoting a specific product or service, enhancing brand visibility or increasing presence at the displayed location.

Decorative

Highly requested for private celebrations, parties or social events. They are usually horizontal for hanging on façades or balconies, although Fly Banners are also used to add a striking and dynamic touch to open spaces. Lightweight materials and vibrant colours are prioritised.

Sports

With a much more specific message and focus, we finally review sports flags. Clubs, supporters’ groups or organisers of sporting competitions request this type of flag in various formats: fly banners, horizontal flags with different finishes or pennants.

Rely on a Specialised Factory for Any Style of Flag

Now that you know more details about the most in-demand flags according to their uses and formats, you can provide more detailed guidance to your clients.

If you need to manufacture bespoke types of flags for your clients, do not hesitate to consult experts who can support you in every project.

Speak to our team and discover how we can support your next flag project!